![]() Finally, test the new direct marketing package against your current one to make sure it's a help, not a hindrance. Decide what a mobile code can add to your campaign, and integrate it as if you thought of it first, not last. Make the landing site beneficial to your reader, and don't forget to optimize it for mobile phones. So I guess the moral of my lecture is to plan, plan, plan. Guess what? They lost their nonprofit discount, and got to pay about 50 percent more in postage in order to save 3 percent. Last year, one of our nonprofit client's codes sent the reader to a site hosted by a for-profit company. ![]() This year the Post Office hopes that mailers will add mobile barcodes to 25 percent of the mailings.ĭon't just slap a QR code onto your mailpiece and call it good. About 5 percent of those mailing First Class added a QR code. The USPS says about a third of all Standard-rate mailings took part in the 2011 campaign. Check with your direct mail provider to make sure they're up-to-speed with the upcoming promotion. Nonprofits, you get to play too, but those mailing Periodicals do not. You must use an Intelligent Mail Barcode (IMB) to get the discount. We'll research it more and let you know what that means.)Īny machinable letter, card or flat mailing First Class or Standard. (Note from Chris: sounds a little vague to us. And by personalized, he says the webpage must contain more than just the recipient's name and address. ![]() Mailings in July and August of 2012 that contain a QR code or other mobile barcode will receive a 2 percent discount (down from 3 percent last year). An added restriction is that the barcode must send the recipient to an e-commerce or personalized website.Īccording to Gary Reblin, VP of domestic products at the USPS, the idea behind the personalized webpage option is to emphasize the benefits of personalized direct mail. The USPS just announced the details of its second annual summer mobile barcode promotion, which include tightening the requirements and lowering the savings. ![]()
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